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SOCIETY
The Key to Japanese Companies' DX is Behavior Modification through "4X Thinking" / Explaining in detail the practical approach of "Fujitra"! / Why does Ridgelinez, a company that creates innovation as a "Dejima" of Fujitsu, sound the alarm at the DX of a Japanese company and put "people first" at the center of innovation? As a case study, it explains a new theory for Japanese companies to change while tracing the history of the great innovation of Fujitsu. This book contains practical and specific examples of how Japanese companies should tackle their own innovation in the future. Ridgelinez (Ridge Rhines), who has accompanied the company-wide DX project "Fujitra" run by Fujitsu, a traditional Japanese major company, introduces a human-driven innovation model that was established independently in the process and examples of innovation from other companies that have worked on it. It presents how Japanese companies should tackle their own innovation in the future with practical and specific examples. / It explains the essential issues of Japanese companies that cannot be changed only by "small start" and "quick win" "delivering results even if it is small" and proposes a model to accelerate company-wide innovation with "4X Thinking", a simultaneous implementation type innovation method based on "people first" as a innovation leadership strategy. It explains techniques to transform companies using "4X Thinking" which consists of "Customer Experience : Customers" (CX), "Enterprise Experience : Employees" (EX), "Operational Excellence : Operations" (OX), and "Management Excellence : Operations" (MX). / It is supervised by Professor Michiaki Tanaka of Rikkyo University business person School. It is rich in suggestions for many in suggestions for many businesses including managers and management who are aiming for innovation.