Commerce Digital Marketing Taizen / Miki Shindo

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Commerce
[Contents introduction]
The development of digital technology has had an unprecedented impact on the society and business surrounding us. In other words, the way of marketing has to change greatly from the previous one.
The author defines "digital marketing", which is also the title of the book, as "marketing activities in which people create new value creation mechanisms by utilizing digital technology with a free concept and intention for the future, convey the various values imagined there to society, and aim to evolve together with other people". In addition, the author carefully explains the promotion of Digital Transformation (DX), which is indispensable to the promotion of digital marketing, from the theoretical foundation to case studies.
Each chapter contains many specific examples of various companies and communities, and presents easy-to-understand hints on the promotion of business. In addition, the author explains the essence of the latest digital business and digital technology, which are prerequisites for tackling digital marketing, from the superficial fashion.
Japanese digitalization lags behind other countries, and the author aims to help the Japanese economy make a leap forward by promoting digitalization. On the other hand, the book is structured and easy to read so that people can start reading from anywhere.
Chapter 2 Digital Marketing Framework
Chapter 2 Creating Mechanisms for Creating Value : Digital Management Strategies
Chapter 4 Creating Mechanisms for Creating Br> Engaged in the development of the earliest video-on-demand service at Nippon Telegraph and Telephone Corporation.
Since joining Tokyo Institute of Technology, he has conducted research and education on digital marketing. Digital Transformation distribution strategy Aoyama Gakuin University