Social science Concept textbook

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Social Science
The "Concept Class" by a world-class creative director, highly praised by 2000 people, is finally published as a book! When you think about new things, you always need a "concept". However, until now there has been no textbook that systematically explains concepts and "guides you until you can write" in earnest. Therefore, this book becomes a concept creation textbook by creative director Hosoda who develops concepts for a number of products and services such as global companies, hot startups, and popular stores with lines. Mr. Hosoda is a concept development professional who is active around the world. He is also a teaching professional who has conducted concept training for more than 2000 people for 10 years. Based on this training program, this book thoroughly guides from inspiration to language. It advances in five steps from 1 question 2 viewpoint 3 design 4 language 5 optimization. It does not depend on sense or intuition. The ultra-specific explanation is easy to understand even for beginners. It is a must-read book for those who will be able to "create" and "write" concepts firmly.