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Books and Bibliography
A long established bookstore "Yurindo" that was established in 1909 (1909) mainly in Kanagawa Prefecture. Its official company YouTube channel "A World Only Known by Yurindo" became a long-awaited book! With the concept that "the staff will convey various worlds only known by Yurindo", this channel has grown into a popular channel with over 200000 subscribers in about two and a half years after its establishment. The channel became popular with enthusiastic presentations of products by Yurindo employees and outside guests, and MC R. B. Bukkoro's "too honest" impression. How was the popular channel born? The channel name is "Yuuseka" and its fans are familiar with the nickname "Yurinchi". It is often described as "Worried about not selling books even though it is a bookstore," "MC Toru Character is too honest and interesting" "and" employees who appear too strong ". How was the popular channel born? It is often described as" Too Honest "by MC R. B. Bukkoro. How was the popular channel born? This is a business book in which the production team talks about the other side of it. The narrator is Kaoru Watanabe of Yurindo's public relations and marketing department who is one of the production teams and appears in videos such as live distribution. From the initial story of the channel that did not increase in the number of subscribers and the number of views, to the decision to renew the channel, and to the video plan that failed. It also includes interviews with the audience of the video, MC Bukkoro, producer Yutaka Fukuda hayashi, and president Kentaro 松信. It also includes interviews with the audience of the video, MC Bukkoro, the path to achievement of 100,000 subscribers, the decision to renew the channel, and the video plan that failed. It is a reference book for not only fans of" Yuuseka "but also public relations officers who operate corporate SNS, planning planners, and people who are interested in owned media. [Contents] Preface Chapter 1 begins with the president's voice. Chapter 2 is the renewal. Chapter 3 is the path to achievement of 100,000 subscribers. Chapter 4 is the world that has been believed and seen continuously. A special dialogue. [Contents] Preface Chapter 1 begins with the president's voice. Chapter 2 is the renewal. Chapter 3 is the path to achievement of 100,000 subscribers. Chapter 4 is the world that has been believed and seen continuously. A special dialogue. Author : Yurindo 1909 1909 ups and downs