Book (Practical) Commerce Kidani Hiroshi and Rakuten : 25-Year Trajectory

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Commerce
People involved with entrepreneurs who challenge common sense reveal that Hatsuzuki is a venture company founded by only 6 people in 1997. When it was founded, it was ridiculed as not being able to sell things on the Internet, and the sales of Rakuten Ichiba is only tens of thousands of yen. However, 25 years later, the venture company has grown into a mega company that forms a huge economic sphere with sales of 1.7 trillion yen, not only shopping but also with one of the best banks and securities companies in Japan on the Internet. The number of credit cards issued is by far the largest in Japan, with sales of only tens of thousands of yen. In this book, we have interviewed more than 15 executives including the founders, San Kidani, in order to understand the growth of Rakuten. From the history of challenge and frustration, "If you are not motivated, don't come" ・ It is OK if the exhibitors of the market become 0 ・ Chapter 2 : Raise a flag ・ "I will become the chief of sales" ・ The potential of Google. ・ Chapter 3 : Crawl on the ground ・ I want everyone to think about the company name ・ On the verge of bankruptcy ・ Chapter 4 : Look in the mirror of the world ・ Big effect of English-language ・ Take home Iniesta ・ Chapter 5 : Crazy but late installation of base stations ・ Rush of applications ・ Processing system is flat ・ Long Interview with San Kidani