Book (Practical) Economy Design power to grow the company

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Economics
I have come to see and hear terms such as design management and service design thinking on a daily basis, and managers and other individuals are paying attention to design as a trigger for big growth of business. This book explains how design can be utilized in daily work and management to make products hit, generate profits, and grow the company. The author, who runs a design consulting firm, explains the necessary knowledge and practices with examples. Designs that convey the company's philosophy inside and outside the company, designs that visualize the attractiveness of products, prototype designs that aim for innovation, designs that grow brands, etc. How to deal with each area, such as designs that convey the company's philosophy inside and outside the company, designs that visualize the appeal of products, designs that aim for innovation, and designs that grow brands, etc. In addition, I will discuss in detail how to improve design skills as an business person, how to spread it as a common axis of the organization, and how to create an organization that is strong in design.