Book (Practical) Society Ideas, designs

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

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It is known for the product design of the Zojirushi "STAN." which was a hit with design thinking. It has received many design awards in Japan and overseas. How to create and grow ideas by the creative unit TENT which is currently hot. Why can they continue to create valuable ideas and succeed? Behind the scenes until they grow a little idea into a hit product.