Book (Practical) Social science AI and DX Transform Customer Love Into Happiness

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Social Science
How will the values and behavior of consumers change in the world of post COVID-19 driven by DX? In response to this "question," large companies are developing businesses beyond industry types and business types while each company is taking various measures. However, in the drastically changing management environment, companies and businesses that provide "customer experience (service) value" such as retail stores, hospitality industry, travel industry, etc. still have few things to understand about new service design. In particular, if the experience knowledge (customer list, purchase timing, preference, etc.) of own company or own shop can be replaced with the creation of new "customer experience value" by AI and DX, business opportunities will improve remarkably. Understanding and planning ability in the essential part are effective in grasping the change of behavior of consumers and designing and releasing new services, and the purpose of this book is to give suggestions that cannot be conceived only by trial and error on the ground.