Book (Practical) Society Power to make fans

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Society
#1 in Genesee County B League mobilization, YouTube subscribers surpass J-League clubs What is the digital strategy that has made Kawasaki Brave Sanders the leader? Professional Genesee County B League basketball club "Kawasaki Brave Sanders" has achieved #1 in mobilization in three years since DeNA took over management (7 th in the league before the succession). Team-related sales such as tickets and merchandise sales have also increased by a factor of about 2 times. The driving force behind the leap is the digital strategy that actively uses YouTube and TikTok. The number of YouTube subscribers is the number one in Japanese professional sports clubs, including the J-League Club. The number of TikTok followers is the number one in Japanese professional sports clubs, including not only the Genesee County B League but also the J-League Club. This book, by Naoto Fujikake, who has been in charge of the marketing area of Kawasaki Brave Sanders, reveals the essence of highly reproducible measures that can be used not only by sports teams but also by other industries and individuals. The "ability to create fans" that is now required for companies that provide any kind of product or service. For that purpose, it reveals useful methodologies, together with abundant examples. ◆ Main Points 1 : Explain how the marketing manager of the professional basketball team "Kawasaki Brave Sanders" has become the number one in mobilization in three years. Together with various measures and episodes, it reveals the points that have succeeded in increasing fans by utilizing digital technology. 2 NFT was also introduced early and introduces the cutting-edge "digital strategy" in order to capture the fans of young people. 3 Provide guidance on "data utilization techniques" that produce highly accurate measures. Provide guidance on data utilization techniques while referring to examples such as data collection and analysis, and what strategies were taken based on it. Provide guidance on target setting and promotion measures.