Society Web Date Marketing

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Social
The recognition that data is an "asset" that has a great influence on the competitiveness and growth potential of an organization is as it is called "the oil of the 21st century", is now becoming common. This book proposes the utilization of enormous amount of "Web data" on the Internet as a solution to the problem of data shortage in an organization. It explains the Web scraping technology that collects the enormous amount of Web data and the utilization of BI (Business Intelligence) and artificial intelligence to visualize and analyze the collected data. It also introduces methods to grasp the market situation in real time and to powerfully optimize business decision-making and marketing measures.