Book (Practical) Economy Introduction to Marketing DX Learning from US-China Advanced Cases / Yuji Miyashita

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Economy
As the importance of DX (Digital Transformation) is being talked about these days, DX in the marketing field is attracting attention as a favorite. This book explains in a compact and easy-to-understand way the points that the person in charge of the company and the management team should know about "Marketing DX" which greatly changes the existing marketing mechanism and premise. It introduces advanced examples in China and the U.S., which are DX advanced countries, and realistically depicts the impact of the digitization of consumption and marketing on each industry. For example, it covers hot topics such as "Live Commerce" which is a key player of the Chinese economy recovery, and it explains in detail from the mechanism to the impact on the business.