Book (Practical) Commerce Building World-Winning Brands

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Commercial
0 "Amera" is a high-sugar tomato developed by the author in cooperation with producers in 1996 in Shizuoka Prefecture. It has been highly evaluated by the market through thorough "quality control" and "brand strategies." The producers of Amera are a company called Sun Farmers, which is an organization of nine agricultural company companies. It has been introduced in Mr. Iwasaki's past books as an example of brand practices by small and medium-sized companies. In 2019, Amera began production and sales in the Andal Shea region, the home of tomatoes. "Made in Spain by Japanese" is locally produced by Japanese people. 0 Exports are based on "brand strategies" rather than "tomatoes themselves." Amera is sold at the highest price in Spain. It is displayed in the vegetable section of a leading Spanish department store. 0 The opportunity to enter Europe was the International Expo in 2015. From the brand name and logo to the package design, Amera reworked its brand strategies for overseas markets and started local production and sales. 0 This book contains a lot of information about the Spanish process of "アメーララトマト" practice and the results of original surveys conducted with consumers in foreign countries. It presents a compass on "Brand Building Abroad" for Japanese small and medium-sized companies and primary product producers. 0 Although it focuses on the success of Amera Tomatoes, it is a reference for all marketing by small and medium-sized manufacturers that are considering launching into foreign markets, not limited to agricultural products.