Book (Practical) Commerce Build a brand that wins the world

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Commerce
0 I have worked with producers to build a brand for the high-sugar tomato "Amela". It was developed in Shizuoka Prefecture in 1996 and has raised the market's reputation through thorough "quality control" and "brand strategy". The producer of Amela is Sun Farmers, a group of nine agricultural corporations. It has been introduced in Mr. Iwasaki's past books as an example of the brand practice of small and medium-sized enterprises. In 2019, Amela began producing and selling tomatoes in the Spanish Andal Shea region, the home of tomatoes. It is "Made in Spain by Japanese". 0 It is "brand strategy" rather than tomato itself. It is sold at the highest price in Spain. 0 It was displayed in the vegetable section of a department store representing Spain, and is selling at the highest price in Spain. It started to expand into Europe at the Milan World Expo in 15 years. From then to the brand name and logo to the package design, the brand strategy was reworked to produce and sell locally. 0 In this book, the practical process of "Amela Tomato" in Spain and the results of an original survey conducted on consumers in foreign countries are incorporated, and a compass for "developing a brand abroad" is presented to Japanese small and medium-sized enterprises and primary product producers. 0 This book focuses on successful cases of "Meerut Tomato". The contents are useful for all marketing of small and medium-sized manufacturers that intend to expand into overseas markets beyond agricultural products.