Book (Practical) Society Are Brands No Longer Needed? What Companies Need to Review in the "Buy Cheap" Era
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Society
What is the condition for a brand to survive in a time when major brands are also going bankrupt? What is the condition for a brand to survive in a time when major brands are also going bankrupt? After 40 years of watching both inside and outside the brand industry, Yoko Kawashima is cutting down on everything from fashion to daily necessities to food and drink.