Economy Behavioral economics for business design Design user psychology and behavior with Note Bias and Nudge

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Economics
The theme of this book is "Using Behavioral Economics for Business Design." The purpose of this book is not only to understand the theory of behavioral economics, but also to apply it to the development of new services and products. From a designer's point of view, we provide easy-to-understand illustrations of ideas for using behavioral economics theory in the relationship between product services and users.