Commerce THAT'S STRANGE, IS N'T IT? Marketing thinking at Demae Center starting with "Simple Questions"

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Commerce
A man from a different background, a former professional kickboxer, who has gained a chance in the early days of the digital era and has since been a marketer, and who has evolved into a manager in 15 years, is evolving "Demae Kan" from a sales firm to a food tech company. A TV commercial with a red jacket and a downtown Masatoshi Hamada singing and dancing "Demae Can No Uta" to the tune of "Sudha La Bushi" was ranked third in the TV commercial popularity ranking in January 2021. The TV commercial received the top spot in the app ranking through various hacks, not to mention promotion measures linked to LINE. Thanks to the pandemic, sales are up 70% year-on-year, and now it is booming. He is rolling out a series of measures in a style that is not bound by common sense. While being charismatic, he spotlights "kickboxer," which is the backbone that supports Demae Kan, as well as his brother's skin, despite being charismatic. He is saying, "Isn't that funny?" He is trying to find a solution to the problem by sharply scrutinizing the facts that ordinary people assumed to be common sense and did not notice. For example, he suspects that "retargeting advertising," which IT industry people assumed to be common sense, may be suitable for some industries. After cutting back on the budget for retargeting advertising, business results have improved. In this way, he is rolling out a series of new measures and improving the company with a "questioning of common sense" attitude. This viewpoint and problem-solving technique can be applied not only to the Internet industry and the restaurant industry, but also to various industries.