Commerce THAT'S STRANGE, IS N'T IT? Demaekan's Marketing Thinking Starts with "Simple Questions"

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Commerce
A man who has evolved from a unique origin as a former professional kickboxer who grabbed an opportunity in the early digital era and has accumulated achievements as a marketer for 15 years, is evolving "Demae-Can" from a sales company to a food tech company. The CM in which Maisao Hamada, a downtown dressed in red happi coat, sings and dances "The song of Demae-can" to the melody of "Soodara-bushi" was ranked 3rd in the CM popularity ranking in January 2021. It was ranked 1st in the app ranking due to various hacks as well as promotion measures in collaboration with LINE. Sales are up 70% compared to the previous year, and it is getting popular now thanks to the coronavirus crisis. He introduces measures one after another with a style that is not bound by common sense, and highlights "Kickboxer COO" who is charismatic but older brother and the backbone supporting Demae-Can. His habit of saying "That's funny, isn't it?". He takes a sharp look at the facts that ordinary people assumed to be common sense and did not notice. For example, I suspect that "retargeting advertisement" that was assumed to be common sense by people in the IT industry is suitable for and unsuitable by the industry. Then, when the budget for retargeting advertisement was slashed, the business performance improved. In this way, he introduces new measures one after another with "doubt common sense" attitude and improves the company. The perspective and problem-solving techniques can be applied not only to the Internet industry and food and beverage Industry but also to various industries.