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Information Science
A best-selling book and a revised version of a long-selling book! This is a revised version of a long-selling book that has been supported by many designers and engineers by advocating a design that is conscious of the principle of human behavior. This is a long-awaited update that reflects new research results in various fields, from jealousy to emotion, while keeping the clarity as it is. Design is an important element to induce unconsciousness from the other party. A design that does not understand the principle of human behavior will confuse the other party and not lead to the desired result. This book presents 100 guidelines derived from scientific research in an easy-to-understand manner together with examples. It is a must-read for designing intuitive and attractive products that match the way of thinking, behavior, and play.