Book (Practical) Politics, economy and society Changing Japan with Premium Beer The story of making beer loved by more than 100 starred restaurants in just one year after its launch

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Manufacturing industry
"ROCOCO TOKYO WHITE" is a high-class luxury beer mainly sold only at first class restaurants with a Michelin star in Tokyo. It is a venture established by President Wakabayashi who is a graduate of an American business school, a friend of an American who is a graduate of an MBA, and a Canadian who left their careers as "first company employees" at large companies such as investment banks and consumer goods manufacturers. President Wakabayashi himself tells the story of how he succeeded in delivering beer to many Michelin-starred restaurants with only three people by putting into practice the common sense of meticulous marketing and honest sales with the viewpoint of why there are no beers to drink at high-end restaurants. It is said to be impregnable. It is a new business book that should be read by all people who pursue "special moments".