Brand incubation strategy

Commerce Brand incubation strategy

※Please note that product information is not in full comprehensive meaning because of the machine translation.
Japanese title: 単行本(実用) 商業 ブランド・インキュベーション戦略
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Item number: BO2273412
Released date: 31 Oct 2020
Maker: Yuhikaku
著: 和田充夫

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Commercial
Proposes a new time-based framework for the process through which brands are created, highlighting the importance of third forces as well as businesses and consumers through a number of examples. A must-read book for brand managers and marketers that points to the new era.