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Psychology : "Toilet Paper Gone," "Hot Water Heals the Novel Coronavirus" Rumors and false rumors spread every time an emergency occurs. Why do these phenomena that lead to hoarding and panic occur? Why do false rumors spread quickly? Why do we believe? A commentary on social psychology that explains the mechanisms by which collective insanity occurs. It illustrates the psychological mechanisms that people fall into based on various psychological theories, including cognitive dissonance, Windsor effect, self-fulfillment of prophecy, Bandwagon effect, overestimation of agreeability, and synchronization = group pressure.