Commerce This is Service Design Doing Service Design Practice

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Commerce
Bible and complete translation for "Doing" service design. "Service Design" is attracting more and more attention not only in business, but also in policy and public service areas. This book is a complete and detailed guide of about 600 pages that explains everything about putting service design into practice. It is filled with the wisdom of practitioners around the world while showing many techniques and examples from research, Aidi, prototyping, implementation, and how to take root in organizations. This book is recommended for all businesses that are interested in customer experience (CX), new business person development, innovation, and co-creation. ■ Table of Contents 01 Why Service Design? 02 What is Service Design? 03 Basic Tools for Service Design 04 Core Activities for Service Design 05 Research 06 Aidi Association 07 Prototyping 08 Implementation 09 Service Design Process and Management 10 Workshop facilitation 11 Build Space for Service Design Incorporate Service Design into 12 organizations