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The People Inside the Official Twitter King Jim (@ kingjim)! It's a plain stationery maker, but it has 360000 followers! The official Twitter representative of the King Jim talks about all the episodes related to its operation! No know-how, 0 budget, one person in charge …. How did he grow into a popular account despite all the adversity? No one told me about the book "SNS as public relations". It is the explosion of the book that tells you "SNS as public relations".