Book (Practical) Essays and essays In 2025, People Will Stop Shopping : Tomoyuki Mochizuki

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Commerce : Essays and Essays : Are you aware that the development of IT is changing the dynamics and power map of e-commerce? 5G (5G), direct-to-consumer (Direct to Consumer) and Amazon, for example? In addition to the complete smartphone shift on the Web, the trend of 5G (5G), Direct to Consumer (ICT) and Amazon (Direct to Consumer)? Predicting the Near Future From the Perspective of Consumers A new way of thinking is the "digital shelf." This means that the "real shelf" in stores will be replaced with the "digital shelf" in smartphones in the palm of the hand. In the future, the share of the digital shelf, not the share of the real shelf, will determine the fate of many companies. In the future, the share of the digital shelf, not the share of the real shelf, will determine the fate of many companies. In this book, we forecast the near future from the perspective of consumers. For example, "choosing from many things" was the value of online shopping, but now most consumers feel "choosing" is a hassle. In this situation, Amazon is moving to eliminate friction as much as possible by claiming that most purchases are "friction" and using AI technology to guess and present what customers want. In this regard, Rakuten is taking the opposite strategy. Western high-end brands are no longer focusing on the "shopping experience" but are now focusing on the "unboxing" part. Summarizing these changes, I would like you to read a book that predicts the near future in about five years.