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Book (Practical) Commerce [Revision 4] Glovis MBA Marketing
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Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.
Commerce
Politics, Economy and Society
Series total 1,500,000 copies! Revised "Standard Text" which is read by business person. Segmenting, targeting, positioning, communication strategies, brand equity, marketing research, customer experience value. From the basics of marketing theory to application, you can learn systematically in this 1 volume!