Politics, economy and society Great meeting at Hakuhodo

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Politics, economy and society
Hakuhodo is an advertising agency known for producing many famous creators. Why can Hakuhodo continue to generate innovative ideas? The secret lies in the Hakuhodo-style meeting technique shared by all Hakuhodo employees. Hakuhodo-style meeting techniques have long been shared as tacit knowledge among employees and have been passed down from generation to generation. In 2012, a special project team within the company organized and systematized them, the contents of which are published in this book for the first time.