Politics, economy and society How to create a brand with a story that sells excitement and value

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Commercial
Political, Economic, and Social
It is now natural for stores to be at the forefront of brand creation and to offer high-quality products and services that sell not only products but also excitement. Story Branding, which conveys episodes and stories related to products as the attractiveness of products, is attracting attention in order to survive competition with other companies. In this book, we introduce how to create brands that make products, stores, and companies shine by using the power of stories in accordance with the process. We introduce how to create products that are not mere products, but only one products, and the reverse side of production that you usually cannot see.