Sports and physical education How to make air Baseball

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Sports and Physical Education
Hobbies and Trivia
/ Confectionery, Cars, Sports. All products have been hit and created a boom. The author presents a marketing book by Mr. Jun Ikeda, president of Yokohama DeNA BayStars, all of Ikeda-style marketing. Hidetoshi Nakata, Horiemon and Toru Kenjo appear in the recommendation letter for Obi. It is said that the only teams that have consistently been profitable are the Yomiuri Giants and the Hanshin Tigers, which have an overwhelming number of fans, and the Hiroshima Toyo Carp, which aims to achieve a full-length business. It is said that the Baseball Team Baystars, which has been growing rapidly in the past four years, have increased the number of spectators to 165% in four years since 2011, and have set a new team record since 1998, when they became the number one in Japan. The occupancy rate is close to 90%. The number of members of the official fan club "B ☆ SPIRIT Friends" has increased by about 10 times in four years since its inception. Sales have doubled and the deficit has decreased to 1/10 from 3,000,000,000 yen. The key player who has made many changes has been Mr. Jun Ikeda, who was appointed president in 2011. From being in the red and in debt, Mr. Ikeda has used his ideas to increase the number of customers such as integrated management, winning fans, and increasing the number of spectators by 165%. He has compiled the ideas that Mr. Ikeda has created so far, the ideal form of the team, the whole picture of the Baystars reform, and how to create the air, which is the essence of Ikeda-style marketing. Photographs of the home stadium "Fenway Park" of the Red Sox and photographs of original products (uniforms, beers, goods, etc.) that Mr. Baystars has created so far are also published as beautiful visuals.