Politics, economy and society Can you earn digital journalism? The business model of the final winner

※Please note that product information is not in full comprehensive meaning because of the machine translation.
Japanese title: 政治・経済・社会 ジャーナリズム・新聞 デジタル・ジャーナリズムは稼げるか 最終勝者のビジネスモデル
1,944JPY
600JPY
0JPY
Quantity:
+
Add to wishlist
Item number: BO1914367
Released date: 23 May 2016

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Politics · economics · society
/ This book is a summary of recent thought and practice by Jeff Jarvis who has led the entrepreneurial journalism. For readers who wish to develop essential journalism based on long-term perspectives, rather than on-the-spot standing, this book is a must read book that can gain a lot of wisdom. The first part of this document proposes several roles played by the media in future society. For example, service providers, platform builders, social organizers, advocates of ideas, teachers, supporters of project launch. It can also be said that journalism should become a "human relations business" in the future. It is said that becoming the basis of the business strategy of the new era's media. In Part I, the article shows that there are various forms besides the form of the traditional story. For example, it is an article that simply presents data, an article that performs some function, and an article that becomes a platform. Although a group of information is presented, it is said that there are also stories that can be read in many ways, articles that extract information from many articles, and articles for dialogue with everyone. And in the part, the way of news and services of a new era is considered. If the relationship between journalism and people changes from the past, what kind of services can be specifically concluded? The first thing you can say is that the "article" will be different from the conventional one. Just writing an article and reading it is not the end. Articles will be a means to provide services. The structure of articles has to change. For parts that are not necessary for everyone, make a separate page and link. Past articles should be made available as data. Let's be able to read articles about one news in order, showing the "flow" of news. Provide news or devise tools to receive news. Or you will need to use the news itself as a tool. The important thing is that not only the content of the news but also the form of offering itself has value. Also, by noticing a closer relationship with the recipient than before, it is possible to provide news suitable for the individual needs and situation in a more appropriate form. The skills required of journalists also change from before. You should refine your new skills and work higher quality.