Society The Man Who Made Giraffe / Nagai Takashi

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Shakai
Shincho Bunko / In 1990, when "Super Dry" dominated the Ichiban Shibori market. Kirin Brewery Co., Ltd., the former absolute king, introduced "Ichiban Shibori" to the world. "It will definitely be in the red." The production department was vehemently opposed to the concept of using only beer wort. However, Hitoshi Maeda and his team pushed forward with unyielding spirit. He achieved brilliant success with "Tanrei" and "Hyoketsu." His life was by no means smooth sailing. A full-fledged company nonfiction that warms your heart.