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Nihon Essay Essay / Essay : Shueisha Bunko / The word "kawaii" that we casually talk about every day. Now that we have grown up, I would like to stop and think again before this word. What do you think is cute, and where is the source of that cuteness? That is why Ms. Masuda began her journey to look for kawaii. From the classic cuteness of cherries, ice cream, cat tails and snowmen, to the unexpected cuteness of shijimi, furballs, rubber bands and pencil leads. Comics and essays that explore the secrets of the 30 "kawaii" that I have found in everyday life.